Ecommerce Conversion Rate Calculator
Fill in the values and the answer updates as you type.
How the Ecommerce Conversion Rate Calculator works
Conversion rate = orders ÷ visitors × 100. Revenue per visitor = revenue ÷ visitors. Return on ad spend = revenue ÷ ad spend. Many online stores sit between 1% and 4% conversion, depending on industry. Example: with the default values, conversion rate comes to 3%.
Inputs and results
The Ecommerce Conversion Rate Calculator takes 4 inputs and gives 5 results.
What you enter
- Visitors — starts at 12000.
- Orders — starts at 360.
- Average order value ($) — starts at 54.
- Ad spend ($) — starts at 2000.
What you get
- Conversion rate
- Revenue
- Revenue per visitor
- Ad cost per order
- Return on ad spend (x)
Example: Ecommerce Conversion Rate Calculator with the starting values
With visitors 12000, orders 360, average order value 54 $ and ad spend 2000 $, the calculator returns:
| Conversion rate | 3% |
|---|---|
| Revenue | $19,440 |
| Revenue per visitor | $1.62 |
| Ad cost per order | $5.56 |
| Return on ad spend (x) | 9.72 |
Change any value above and the results update straight away.
Ecommerce Conversion Rate Calculator FAQ
How do I use the Ecommerce Conversion Rate Calculator?
Enter visitors, orders, average order value and ad spend in the fields, then read conversion rate, revenue, revenue per visitor and ad cost per order in the result panel. The answer updates as you type, and you can press Calculate or Enter to refresh it. Use “Copy link” to share your exact numbers with someone else.
What does the Ecommerce Conversion Rate Calculator calculate?
Turn visits and orders into conversion rate and revenue metrics. It returns conversion rate, revenue, revenue per visitor and ad cost per order from the 4 values you provide.
What values does the Ecommerce Conversion Rate Calculator start with?
It opens with visitors 12000, orders 360, average order value 54 $ and ad spend 2000 $ so you can see a working result straight away. Replace them with your own numbers, or press Reset to return to these starting values.
Is the Ecommerce Conversion Rate Calculator free and private?
Yes. It is free, needs no account, and runs in your browser, so nothing you type is sent to or stored on our servers. See the Privacy Policy for details.
Can I rely on the Ecommerce Conversion Rate Calculator for financial decisions?
Treat the result as a well-rounded estimate. Real situations often have details a general calculator cannot know, so confirm financial decisions with a qualified professional. See the Disclaimer for more.