Customer Lifetime Value Calculator
Fill in the values and the answer updates as you type.
How the Customer Lifetime Value Calculator works
Lifetime revenue = average purchase × purchases per year × years. Lifetime profit applies your margin to that revenue. Compare it with your cost to acquire a customer to see if marketing spend is worthwhile.
Inputs and results
The Customer Lifetime Value Calculator takes 4 inputs and gives 3 results.
What you enter
- Average purchase value ($) — starts at 60.
- Purchases per year — starts at 4.
- Customer lifespan (years) — starts at 5.
- Profit margin (%) — starts at 30.
What you get
- Lifetime profit per customer
- Lifetime revenue per customer
- Revenue per year
Example: Customer Lifetime Value Calculator with the starting values
With average purchase value 60 $, purchases per year 4, customer lifespan 5 years and profit margin 30 %, the calculator returns:
| Lifetime profit per customer | $360 |
|---|---|
| Lifetime revenue per customer | $1,200 |
| Revenue per year | $240 |
Change any value above and the results update straight away.
Customer Lifetime Value Calculator FAQ
How do I use the Customer Lifetime Value Calculator?
Enter average purchase value, purchases per year, customer lifespan and profit margin in the fields, then read lifetime profit per customer, lifetime revenue per customer and revenue per year in the result panel. The answer updates as you type, and you can press Calculate or Enter to refresh it. Use “Copy link” to share your exact numbers with someone else.
What does the Customer Lifetime Value Calculator calculate?
Estimate how much a customer is worth over the full relationship. It returns lifetime profit per customer, lifetime revenue per customer and revenue per year from the 4 values you provide.
What values does the Customer Lifetime Value Calculator start with?
It opens with average purchase value 60 $, purchases per year 4, customer lifespan 5 years and profit margin 30 % so you can see a working result straight away. Replace them with your own numbers, or press Reset to return to these starting values.
Is the Customer Lifetime Value Calculator free and private?
Yes. It is free, needs no account, and runs in your browser, so nothing you type is sent to or stored on our servers. See the Privacy Policy for details.
Can I rely on the Customer Lifetime Value Calculator for financial decisions?
Treat the result as a well-rounded estimate. Real situations often have details a general calculator cannot know, so confirm financial decisions with a qualified professional. See the Disclaimer for more.